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Welcome to the October 2010 Issue of The TRIZ JournalWelcome to the October 2010 Issue of The TRIZ Journal

One of this month's articles uses ARIZ as an excellent tool to solve problems. And the other explores a set of patents and patent applications that teach various aspects of and proposed improvements on classical TRIZ.
TRIZ Article SpotlightsInnovation Article Spotlights
By Shree Phadnis
ARIZ is an excellent tool to solve problems once an individual has identified the mini problems that need to be solved. In real life situations, however, the problems are seldom clearly defined.
By William Y. Fowlkes
Recently I came across a set of patents and patent applications teaching various aspects of and proposed improvements on classical TRIZ. Theses patents taught me more about TRIZ as I gained knowledge from the insights and ideas of others.
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Innovation CommentaryInnovation Commentary
Lynda CurtinA Ridiculous Question with Embarassing Results: What's the Value?
Commentary by Lynda Curtin
I imagine there are some people at Verizon, Netflix, and Bank of America who are surprised and embarrassed by the enraged consumer responses to the new fees they recently rolled out. Imagine how awful it must be make a decision, implement it, and then watch it implode very publicly, very...
Jack HippleThe Real World of Upward Integration in the Health Care Arena
Commentary by Jack Hipple
In our efforts to control health care costs, we see all kinds of different approaches being used, a few of which have been discussed in this commentary over time. In the June 29 issue of The Wall Street Journal, pB1, we see an article about a major health insurer (Highmark) purchasing...
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TRIZ & Innovation Discussion ForumInnovation Discussion Forum
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