About the TRIZ Journal – Mission, Philosophy and History

The purpose of The TRIZ Journal is to make the world aware of the power of TRIZ for solving extremely difficult and complex technical problems. The TRIZ approach calls for design solutions that are not compromises or tradeoffs.

Today’s automobile air bag systems, for example, have serious problems: air bags are responsible for occupant fatalities. We dedicate a major portion of this issue to a survey report describing how the application of the TRIZ approach leads to next-generation air bag designs that (1) offer superior protection from the effects of higher-speed collisions, and (2) cause no occupant fatalities. Detailed descriptions of next-generation air bag designs have been published in a more comprehensive “White Paper” for the automotive and air bag industry.

The TRIZ Journal provides unbiased innovation information and resources to business leaders. Whether your organization is fully committed to implementing a systematic innovation methodology or are beginning the journey, The TRIZ Journal can help you identify the innovation methodology and tools that will help your business deliver breakthrough innovation. Business professionals within every industry will find powerful innovation information, with clear and direct steps for learning and implementing innovative products, services and business models.

The TRIZ Journal focuses on three primary areas: credible information, community, and supplemental services. We strive to create an environment that fosters open business-to-business communication, support between professionals and commerce between businesses. The resources available at The TRIZ Journal will help your business understand and set innovation into place and, more importantly, into practice.

We are dedicated to assisting with your successful innovation implementation and the associated customer benefits. As serious as we are about improving your customer’s experience, we also think that innovation information can and should be engaging, exciting and entertaining.

The TRIZ Journal Philosophy

The TRIZ Journal is built on a foundation of honest and open communication between all of our participants. Our daily operations and guidelines for development are based on three basic values:

  1. We believe the best information can be found on an open platform. For this reason, The TRIZ Journal does not charge for information or resources.

  2. We believe that if businesses actively share information, ideas and experiences, business professionals, such as yourself, will benefit.
  3. We recognize and respect the value that a qualified consultant can provide during implementation. We also recognize that there are many choices when it comes to consulting services and we believe businesses should be informed of all possibilities from an unbiased source.

The TRIZ Journal is committed to these values and requests that site participants honor these values as well. Everyone benefits.

The TRIZ Journal History

The TRIZ Journal was first launced in 1996 as a communication platform for sharing TRIZ-related information world-wide. It grew from two readers (the editors of the Journal) to over 80,000 unique readers per month and continues to grow daily. In 2006, The TRIZ Journal was acquired by CTQ Media. In 2008, CTQ Media was purchased by Schofield Media, and subsequently resold back to the prior owner of CTQ Media and is now a division of Web X.0 Media.