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Praveen Gupta

Commentary by Praveen Gupta

Email and RSSSubscribe via Email or RSS   |   Praveen Gupta's Biography Biography
October 10, 2008
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Changing Corporate Culture for Innovation

Current discussion about innovation has been dominated by the need to create a culture for institutionalizing innovation.

I posed the question “What does culture for innovation entail?” to my students representing cultures of France, China, Korea, Azerbaijan, USA, India, Spain and Romania. (I would like to hear from you about culture change that you have experienced at corporations. Please share your stories.)

I got the following responses:

  • Rules and standards
  • Objectives/purpose/goal
  • Code of Ethics
  • Work atmosphere
  • Social responsibility/ caring
  • Listening
  • Bureaucracy – Speed of decision making
  • Communication
  • Preferences and interests
  • Hierarchy/ structure
  • Shared benefits
  • History/ traditions
  • Rewarding failures
  • Recognizing successes
  • Motivation
  • Help/ support

Returning to the creating culture for innovation how does one take into account all the above aspects of culture? One can see that it is almost redesigning a corporation for innovation to change the culture. I think it would be a very difficult task. Can we really change the corporate culture for innovation? Or should we focusing on installing process for innovation in a given culture? In the recently concluded Business Innovation Conference, 5 out of 30 presentations were geared towards the ‘culture’.


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Categories: General, Leadership

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posted by  Yauhan Mehta  [ http://www.desai.com ] November 6, 2008 at 1:47 pm
Dear Praveen,

I was browsing through the website and exploring your thoughts on Creativity and Innovation. I feel that you have some wonderful ideas on Innovation that are both interesting and insightful.



I am an Innovation Research Assistant at The DeSai Group- a consulting firm that focuses on the domains of Strategy-Driven Innovation™, Leadership, Learning and Execution capabilities for continuous growth and optimal business results.



I would like to take the liberty to welcome you to our “Community of Friends” at the DeSai Group. We look forward to inviting you in on-going research and collaborative conversations. At the moment, we are piloting an Organizational Readiness Assessment on Innovation. We would be grateful if you are willing to take this 45-question inventory to help us through the final stages of validation. I would be happy to send you the results and go over them if you wish. Please be assured that all of your data and results will be strictly confidential. Here is the link to the assessment: http://www.desai.com/irsurvey/survey/default.asp



Thanks in advance for your time and I look forward to hearing back from you.



Best Regards,



Yauhan Mehta

Innovation Research Assistant

ymehta@desai.com / (860)-233-0011 x818

The DeSai Group: http://www.desai.com

Blog & Downloads: http://www.strategydriveninnovation.com
 

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