 Commentary by Katie Barry Subscribe via Email or RSS |  Biography |
April 6, 2009
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HP Talks TRIZ |
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Phil McKinney, the chief technology officer of Hewlett-Packard's personal systems group, may not be familiar with the Theory of Inventive Problem Solving (TRIZ) - an innovation methodology - but he is talking about a key TRIZ tool in a new interview: the ideal final result. The article quotes McKinney as saying: "Devices today are always some kind of a compromised device--never...perfect. I want a big screen, but it weighs too much. I want 50 hours of battery life, but I can't pick up the battery. Ultimately, it's how do you build a device that requires the user not to have to make any compromise." Begin the innovation process by determining the ideal outcome - the best possible of all scenarios. Starting from a position of compromise and concession immediately restricts the creativity and overall potential for new product, process or service development. Instead, work backward from the ideal. Consider what it will take. And when you run into contradictions along the way - solve them using the inventive principles of TRIZ. |
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Comments [2] | Permalink |
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| Categories: Companies, Methodology | |
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| posted by Rod King | April 12, 2009 at 0:08 am |
Hi Katie, Thanks for the information regarding Phil McKinney's comments on some of HP's approach to innovation. For several years now, I've been using a similar chart to illustrate trade-offs as well as to generate ideas for resolving them. Recently, I linked the chart to the Blue Ocean Strategy and now refer to the chart as a Blue Ocean Map. You could see an example of a Blue Ocean Map for the Richness vs. Immobility trade-off here. The above Blue Ocean Map not only illustrates ideas from McKinney's talk about resolving trade-offs but also relates the concept of trade-off or contradiction to the Blue Ocean Strategy as discussed in the book, Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne. Are other folks using similar visual approaches to illustrating trade-offs in TRIZ? Best, Rod. |
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| posted by adrian ramsay [ http://www.prizminnovation.com ] | April 14, 2009 at 10:39 pm |
Hi Katie, interesting isn’t it, I learnt TRIZ via the PRIZM Method and we always start with the ideal final result, when I first started its why it most likely made sense to me, and why when the 40 principles came into play, I wanted to spend my time in the matrix, as why do work we don’t need to I’m all about getting to the IDEAL final result! I never considered that others might do it another way, I was bought up to think what do I want or need ? Then how would it be when I had it. That created the goal and the momentum and I would go after it. so whos working with HP and can enlighten Phil McKinney to the wonders of TRIZ? cheers Adrian |
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