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		<title>RealInnovation.com Discussion Forum</title>
		<link>http://www.triz-journal.com/forum/</link>
		<description>Innovation Discussion Forum at RealInnovation.com</description>
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		<copyright>Copyright 2000-2008RealInnovation.com, CTQ Media LLC</copyright>
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    <lastBuildDate>Wed, 14 May 2008 05:44:38 GMT</lastBuildDate>
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			<title><![CDATA[Re: Triz in Media Field Especially the Radio]]></title>
			<description><![CDATA[TRIZ helps with problem solving. What are your problems in media and radio?]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1320</link>
			<pubDate>Tue, 13 May 2008 21:04:58 GMT</pubDate>
			<postedBy><![CDATA[kidgalahad]]></postedBy>
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			<title><![CDATA[triz in media field especially the Radio]]></title>
			<description><![CDATA[how can we&amp;nbsp;make Triz practical in media &amp;amp; especially in radio programs?]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1318</link>
			<pubDate>Tue, 13 May 2008 13:42:00 GMT</pubDate>
			<postedBy><![CDATA[mariam]]></postedBy>
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			<title><![CDATA[Re: the 40 Principles and the Matrix]]></title>
			<description><![CDATA[Shree,
Can you explain what you mean by &quot;level 2 problems&quot;? 
Also, isn&apos;t what the matrix provides the &quot;most popular&quot; solutions? So, if the most popular solutions don&apos;t lead to a choice, isn&apos;t it then okay to look to the rest of the principles to see if you can find a solution to your problem? Are you recommending something else entirely if the &quot;most popular&quot; suggested principles don&apos;t help?
Thanks,
Kelly]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1317</link>
			<pubDate>Tue, 13 May 2008 04:09:13 GMT</pubDate>
			<postedBy><![CDATA[Kelly]]></postedBy>
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			<title><![CDATA[Re: the 40 Principles and the Matrix]]></title>
			<description><![CDATA[It seems that everybody responding is missing the point, maybe I did not phrase it correctly. The point I want to make is that TRIZ was created to gaurd against random brainstorming, so that there is science in thinking.
I completely agree that the matrix can be a useful tool for upto level 2 problems , my&amp;nbsp;question is against the incorrect usage of the matrix where people use it a suppliment to brainstorming, example use all 40 principles. 
Also the other problem that TRIZ means 40 solutions and a Matrix, that way people dont learn what TRIZ can do and its potential remains untapped]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1316</link>
			<pubDate>Wed, 7 May 2008 00:03:43 GMT</pubDate>
			<postedBy><![CDATA[Shree Phadnis]]></postedBy>
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			<title><![CDATA[Re: the 40 Principles and the Matrix]]></title>
			<description><![CDATA[I disagree with this statement.&amp;nbsp; 
I, like many people here, came to TRIZ through the combination of a very knowledgeable coworker, and discovered the technique through reading, discussion with this person, and the internet.&amp;nbsp; People like me who didn&apos;t even know that TRIZ existed 5-10 years ago are now learning all about it and proliferating the use of TRIZ techniques.
Further, despite the fact that ARIZ is a more &quot;complete&quot; version of the TRIZ philosophy, it&apos;s long and cumbersome.&amp;nbsp; And the contradiction matrix does work for many problems.&amp;nbsp; Due to my physicist bias, I think of it as analogic to special relativity and general relativity.&amp;nbsp; SR is limited; it only describes the world in specific situations, while GR is the more complete theory.&amp;nbsp; However, nobody in their right mind will go through all the solutions to GR&apos;s sixteen or so partial differential equations when they work in the situations where&amp;nbsp;SR can easily apply.&amp;nbsp; When you get out of these situations, it&apos;s time to start thinking more generally (pun definitely intended).
Similarly, the contradiction matrix and 40 principles&amp;nbsp;are useful for lower-level technical problems, while ARIZ can help you with problems where the contradiction matrix and inventive principles no longer apply.&amp;nbsp; I agree that you can use the TRIZ tools, and they are still very useful, powerful, and fast (important when time is a factor), but you should keep in mind that they are not the&amp;nbsp;be-all, end-all of the technique.&amp;nbsp; But this philosophy doesn&apos;t mean that you should abandon all old techniques simply because there&apos;s a more complete tool out there.]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1315</link>
			<pubDate>Tue, 6 May 2008 03:06:07 GMT</pubDate>
			<postedBy><![CDATA[Joe Marotta]]></postedBy>
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			<title><![CDATA[Re: How Does Innovation Influence Consumers?]]></title>
			<description><![CDATA[This is an interesting question, as it gets into the realm of societal needs and the Voice of the Customer (VOC).&amp;nbsp; As you can probably imagine, both change over time, and, as new technology emerges, these get more sophisticated.&amp;nbsp; 
So, how does innovation influence consumers?&amp;nbsp; 
One way is by showing them new and more innovative products, thus getting them more accustomed to a higher level of technical sophistication, thus changing their needs.&amp;nbsp; Interestingly, this could tie in with some of the concepts in Darrell Mann&apos;s article this month...]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1314</link>
			<pubDate>Tue, 6 May 2008 02:56:25 GMT</pubDate>
			<postedBy><![CDATA[Joe Marotta]]></postedBy>
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			<title><![CDATA[Re: Open Innovation]]></title>
			<description><![CDATA[Ellen - thanks for the mention - the direct link for the entry in question is http://www.biztechtalk.com/2008/05/innovation---th.html - anyone should feel free to comment there directly, if they so chose. Happy to provide opportunities to provide awareness to my crowd - which has some savvy innovation people in it, as well as many who have no awareness of TRIZ and the more intense/deep aspects of innovation that so many of you have been dealing with for years.Cheers,
Dan]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1313</link>
			<pubDate>Mon, 5 May 2008 06:00:30 GMT</pubDate>
			<postedBy><![CDATA[Dan Keldsen]]></postedBy>
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			<title><![CDATA[Open Innovation]]></title>
			<description><![CDATA[Recent posts on Open Innovation had a lot of speculation about how it works, and how TRIZ in particular can be used in Open Innovation situations.&amp;nbsp;&amp;nbsp; Dan Keldsen&apos;s blog http://www.biztechtalk.com/&amp;nbsp;has a very realistic assessment of some of the commercial attempts at open innovation, and a list of very interesting links, and some cautious advice about situations where &quot;open&quot; is not the same as &quot;good&quot; or even &quot;legal.&quot;
Do we have any Real Innovation/TRIZ Journal readers who are participating in Open Innovation systems?&amp;nbsp; It would be very useful to hear from anyone with live experience.]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1312</link>
			<pubDate>Sun, 4 May 2008 21:03:44 GMT</pubDate>
			<postedBy><![CDATA[Ellen Domb]]></postedBy>
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			<title><![CDATA[Re: the 40 Principles and the Matrix]]></title>
			<description><![CDATA[In fact TRIZ is not tools as many think, this is clearly the problem reflected by people who dont have depth of knowledge of TRIZ . 
TRIZ is exact science.G.S.Altshuller.This is Altchuller comment and not mine, also pls note the earlier comment is of Altshuller not mine, so the question of debate does not arise, I only quoted him.
Also ARIZ is not a tool 
ARIZ is the tool for thinking,but not instead of thinking.G.S.Altshuller.
TRIZ - it is a science, which studies the development of techniquesas co-action of humans and nature.TRIZ MASTER Narbutto show how Altchuller&apos;s first ARIZ is also far superior than many of the current publication.
I. Analytical Stage1. Select a problem.2. Determine the goal of the problem.3. Identify the contradiction preventing the solution.4. Determine the cause of the contradiction.II. Operational Stage1. Examine the typical solution approachesa) in natureb) in technology2. Search for new solution approaches through modifying:a) within the limits of the systemb) in the surrounding environmentc) among the connected systemsIII. Synthetic Phase1. Introduce the functionally favourable changes into the system.2. Introduce the functionally favourable changes into the methodsof using the system.3. Assess the applicability of the principle to the solutions of othercreative problems.4. Evaluate the new invention.
Nevertheless, it has (even if they are not very prominent)all the important elements of an instrument: process of identifying andeliminating contradictions, control over the psychological factors, andusage of previously obtained information.the mordern ARIZ far superior than this , however the thinking of the creator is visible in itAs for MPP it is main production process and the contradiction&amp;nbsp; matrix&amp;nbsp; yes can be used but the method of usage that is propagated is not the correct approach]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1308</link>
			<pubDate>Wed, 30 Apr 2008 20:11:31 GMT</pubDate>
			<postedBy><![CDATA[shree phadnis]]></postedBy>
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			<title><![CDATA[Re: the 40 Principles and the Matrix]]></title>
			<description><![CDATA[Well known is that Altshuller steadily tried to improve TRIZ with new tools and methods and each time he thought the last one was the best. To me, it’s a rather a sign of enthousiasm than of reject. Today, we may consider that the link between problem formulation and heuristics  is a unique feature of the TRIZ approach, which was established first with the matrix (than with the SU-Field method …). Quite early, the following critics were discussed: need of update, difficulty to identify and select the relevant parameters of a technical contradiction, high abstraction of some principles, lack of accuracy, aso… to name a few! Does it mean the original genius of the matrix is just vanished! I don’t think so. Some progress was registered on this front with “Matrix 2003, Updating the TRIZ Contradiction Matrix”, a stepwise consideration of the principles, links between principles and technics/effects…It means TRIZ is not embedded in granit and may evolve too, without loosing the originality of the approach. ]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1307</link>
			<pubDate>Wed, 30 Apr 2008 19:57:27 GMT</pubDate>
			<postedBy><![CDATA[Claude Meylan]]></postedBy>
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			<title><![CDATA[Re: the 40 Principles and the Matrix]]></title>
			<description><![CDATA[I think a debate on this topic is baseless. Consider TRIZ is a fantastic (Free)tool box providing various tools and methods to enhance our creative thinking and problem solving. (Drawing an analogy, consider a tool box used by car mechanic) A tool box may have very basic screw driver (I certainly wouldn’t like to compare a screw driver to Contradiction matrix though) to very advanced tools for identifying (and solving) your problem (like ARIZ as you said). It is all up to you to identify which tool for what problem, and also how well you can use them in your situation. As Pentti mentioned, for simple problem in your car, all you need is a screw driver to identify and fix; for complex situation, you may want to use an advanced diagnostic system or combination of several other tools from your tool box.
I’m sorry to push back, but I don’t think internet is doing any harm proliferating TRIZ, but our views on TRIZ only from what we know, will do the harm. Please also remember that Altshuller was keen on talking this entire philosophy as creative imagination development than TRIZ. 
Commenting on the article: My personal belief is, that to propagate TRIZ, we need to look at various tools, applying in different context, and different way. 
]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1306</link>
			<pubDate>Wed, 30 Apr 2008 18:43:37 GMT</pubDate>
			<postedBy><![CDATA[Prakash]]></postedBy>
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			<title><![CDATA[How does innovation influence consumers?]]></title>
			<description><![CDATA[Dear Ladies and Gentlemen
My name is Vadim Zerr I&apos;m studying International Management at the Nurthumbria University in Newcastle (England). For my Bachelor Thesis I&apos;ve choosen a topic called: &quot; What is innovation and how does it influence consumers. An example of Apple and its innovative product the iPod&quot;
The Problem is that I&apos;m not sure whether innovation influence consumers or whether consumers influence innovation? I also don&apos;t know where to get those necessary information?&amp;nbsp;
Could maybe somebody help me and give me some good advices?
Thank you all in advance.
Vadim Zerr&amp;nbsp;
&amp;nbsp;]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1304</link>
			<pubDate>Wed, 30 Apr 2008 18:09:00 GMT</pubDate>
			<postedBy><![CDATA[Vadim Zerr]]></postedBy>
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			<title><![CDATA[Re: the 40 Principles and the Matrix]]></title>
			<description><![CDATA[Shree Phadnis,
You wrote that Altshuller abandoned the Matrix, &quot;because a new powerful system of TRIZinstruments had appeared&quot;. I would expect you to tell which are these tools. (The Matrix is often underestimated, but seems to work very well at least on Level 1 and even on Level 2 type of problems.) 
Same, what is MPP?]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1303</link>
			<pubDate>Wed, 30 Apr 2008 15:47:56 GMT</pubDate>
			<postedBy><![CDATA[Pentti]]></postedBy>
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			<title><![CDATA[The 40 Principles and the Matrix]]></title>
			<description><![CDATA[The internet seems to be doing more harm than helping in the proliferation of TRIZ, For example the recent article on the 40 principles where the author recomends use of all 40 principles.....
This is certainly not what TRIZ teaches, In fact TRIZ was created to fight such trial and errors
Today perhaps the best known Classical TRIZ basedinstrument for TRIZ typical problem solving is Altshullerâ€™sMatrix of Technical Contradictions. However, very fewpeople know the fact that in 1986 Altshuller hadconcluded that this instrument was a big mistake anddead end as far as TRIZ evolution was concerned and hewas very disappointed and sad for the 7 years that he hadspent developing it. As a result we find no reference tothis matrix in the latest version of ARIZ. Altshuller decidedto move the matrix out of the TRIZ based toolbox. Whywas this? - Because a new powerful system of TRIZinstruments had appeared.
I agree that one can modify things and present but then I am of the opinion that facts should also be presented correctly. The only reason the 40 principles is still popular is only because they are the easiest to apply.
In fact even in application of the matrix there are important constructs, based on the Tool and the product, What is the MPP, there are strong concepts of resources and how to apply these principles. It is not like the way it is described in the article
The author is free to write but atleast not then call it TRIZ ]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1301</link>
			<pubDate>Wed, 30 Apr 2008 10:08:12 GMT</pubDate>
			<postedBy><![CDATA[Shree Phadnis]]></postedBy>
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			<title><![CDATA[Re: What Is a Good Book on Triz?]]></title>
			<description><![CDATA[A lot of people have already recommended &quot;Hands On Systematic Innovation&quot;, and I&apos;d just like to second that.&amp;nbsp; These books are extremely readable and great for use as references when actually practicing TRIZ.]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1300</link>
			<pubDate>Tue, 29 Apr 2008 20:40:54 GMT</pubDate>
			<postedBy><![CDATA[Joe Marotta]]></postedBy>
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			<title><![CDATA[Re: Open Innovation]]></title>
			<description><![CDATA[There’s a great website which you can visit at http://www.bigideagroup.net/. They run “idea hunts” and contests”. These contests act as the go between a company looking for a solution to a problem and inventors who can help them find a solution.Anybody can submit an idea and you don’t even have to submit a working model, it could simply be an idea for how to solve the problem.Anyway thought that might help peoples understanding of how open innovation might work. Ryan http://www.loveinventions.com]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1298</link>
			<pubDate>Tue, 22 Apr 2008 11:46:17 GMT</pubDate>
			<postedBy><![CDATA[Ryan]]></postedBy>
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			<title><![CDATA[Re: I Have an Invention, but What to Do Next?]]></title>
			<description><![CDATA[Hi Jinshi,
You’d really need to give a bit more information about where you are in the inventing process. Have you just had the initial idea, do you have a prototype etc. From there we might be able to give you a bit more focused information.
&amp;nbsp;
Look forward to your reply
&amp;nbsp;
Ryan
&amp;nbsp;
http://www.loveinventions.com
&amp;nbsp;]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1297</link>
			<pubDate>Tue, 22 Apr 2008 11:36:06 GMT</pubDate>
			<postedBy><![CDATA[Ryan]]></postedBy>
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			<title><![CDATA[Re: What Is a Good Book on Triz?]]></title>
			<description><![CDATA[This answer comes from the perspective of doing the TRIZ training for the AICHE and ASME, as well as numerous corporate consulting sessions where I am asked to recommend books. I always suggest people start with &quot;And Suddenly the Inventor Appeared&quot; by Altshuller. Though I know this book is not loved by everyone, I think it is important as one starts a TRIZ education to get inside the head of the person who originally conceived this approach to problem solving. The second book is &quot;Hands On Systematic Innovation&quot; by Darrell Mann of Systematic Innovation in England (recently updated 2nd edition). This is the book I use and distribute to students in the AICHE/ASME classes. One could fault the &quot;flow&quot; of this book in that it is not in sequence with how TRIZ analysis is normally done (for example, IFR is a very late chapter in the book, not in an early chapter). However it has a focused chapter on each different TRIZ tool, which makes it an excellent reference source. It also has numerous excellent teaching examples. After that, there are additional books by Ellen Domb (&quot;Simplified TRIZ&quot;), Sevron Savransky, and Yuri Salamatov. Victor Fey also has a book. The Salamatov book is full of examples and excellent for the ARIZ algorithm. There are additional ones, of course, but these are my recommendations. Which of these comes next is a function of the learning obective.]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1296</link>
			<pubDate>Tue, 22 Apr 2008 06:14:13 GMT</pubDate>
			<postedBy><![CDATA[Jack Hipple]]></postedBy>
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			<title><![CDATA[Re: I Have an Invention, but What to Do Next?]]></title>
			<description><![CDATA[Well, obviously more information would have been helpful. But, here are some things I would consider doing:
- Browse through patents databases to find out the &quot;innovation height&quot; of the invention
- Contact a Patent Engineer or Bureau to get some help and assistance and most of all - ADVICE
- If you have consultants companies nearby helping new companies and start-ups&amp;nbsp;- check with them on how to proceed. Marketing, production etc
- Consider who else would be interested in developing, selling, manufacturing your invention. Contact them and see if you can get some interest. (Share carefully... make sure you have the legal arrangements setup to protect whatever should be protected...)
- In some countries government and/or authorities have start-up services that might be able to help out. With advice - but also helping you out finding funding for&amp;nbsp; developing the company or product.
- Contact a university, marketing school or.... They might have start-up services. And maybe then can help you out to see &quot;marketing potential&quot;.
- Local bank. Have you contacted a bank to see if they are interested in investing in the product?
- Investors. Can you find any Investors and share your idea with? They might have ideas on how to proceed. And if they think your invention is something to put money in.
There are many things you can do. But it also depends on how much effort and money you are willing and able to spend...&amp;nbsp; And I have no idea what you tried already. 
Good luck! Hope you find some ways to move forward.
&amp;nbsp;]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1293</link>
			<pubDate>Mon, 21 Apr 2008 20:56:42 GMT</pubDate>
			<postedBy><![CDATA[A Jangbrand]]></postedBy>
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			<title><![CDATA[I have an invention , but what to do next?]]></title>
			<description><![CDATA[Hello everyone I am a new inventor and I have an invention ,it`s a new device for building fire escape , and now I am very puzzled because I don`t know what to do next .Though I work hard to try to promote it ,but so far it still seems hopeless . Is an invention really a nightmare for one poor inventor? Are all inventions always &quot;fool`gold&quot; for inventors ? What shall I do ? ]]></description>
			<link>http://www.triz-journal.com/forum/showmessage.asp?messageID=1292</link>
			<pubDate>Thu, 17 Apr 2008 18:16:36 GMT</pubDate>
			<postedBy><![CDATA[jinshi]]></postedBy>
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